CURRENTLY 
MANAGER, BRAND DESIGN AT DATADOG

BASED IN manhattan
n.y.

Creative Director & Designer

The Orthosnap clear aligner system is the easiest, fastest, and most effective way to a beautiful smile. Using cutting edge laser technology to design aligners that snap tightly into place, it's this level of accuracy that sets this system apart from all competitors in the market today. 

Talia, as Creative Director at Loeb.nyc, in collaboration with leadership stakeholders, design and marketing teams, worked together to create the brand, the packaging, and all business collateral for Orthosnap. 

Logo animation credit Alyssa Liegel 
Iconography Designer Brad Ionanne


brand development  //
PACKAGE DESIGN  // 
DTC BROCHURE DESIGN  //
B2B DeNTIST BOOKLET
marketing strategy B2b and DTC  //

The Story

Orthosnap

THE BRAND

The inspiration for the shape of the logomark came from a shift in perspective in the way we normally view teeth, which is usually straight on. The view of the shape is taken from the top viewpoint of a molar. Orthosnap's razor sharp precision through technology, this logomark symbolically conveys its strength and accuracy, aligning within the golden ratio and forming a target in the center.

THE LOGOMARK INSPO

ICONOGRAPHY

Direct to Consumer BROCHURE

Talia designed this brochure that sits in dentist offices meant for patients to take home to learn about the Orthosnap different and benefits.

B2B DENTIST BOOKLET

Talia designed an entire sales kit (booklet piece shown below) for Dentists to learn about Orthosnap, to education their staff and leave collateral behind for their patients.