SiO Beauty is a revolutionary anti-wrinkle regimen that is clinically proven to help smooth, remove and prevent wrinkles. Si + O (silicon and oxygen) are the two main ingredients in the medical-grade skin smoothing patches and it's the science of the product that defines its beauty and level of quality.

Talia, as Executive Creative Director at Loeb.nyc, led a comprehensive beauty product design initiative for SiO Beauty, developing the brand identity, and package design from concept to production. She's also designed direct mail, alternative media and business collateral and has led a team of designers to work on their print and digital projects. 

In 2019-2020, after years of testing through many marketing mediums, in collaboration with Air Paris, SiO Beauty pivoted to target millennials, as aging prevention proved to be a top value proposition. Thus, the branding and product line creative also got a facelift!

SiO Beauty ranked in Violet Grey, the ultimate beauty curator, as a Top 15 Item. Also as seen on the Today Show as Kathie Lee's Favorite Product, SiO Beauty has received lots of press recognition and established international success! They've secured millions in sales to date.

brand development  //
PACKAGE DESIGN  // 
Direct Mail DESIGN  //
EMAIL DESIGN //
photography ARt DIRECTION  //
creative art direction  // 
marketing strategy B2b and DTC  //
SOCIAL MEDIA MARKETING  //

The Story

SiO Beauty